ATB Financial

Launching the brand

 

ATB Financial undertook a massive corporate change, one that involved changing how they spoke internally about the brand, and about how they wanted their brand to been seen and interacted with in the public.

It was a massive project that swept through all main web properties, internal sites, and external advertising.

Being the senior web designer for them at the time I was tasked with helping to guide and also implement that new vision across all mediums.

Client:

ATB Financial

Role:

Art Direction and Consultation, UX Consulting, Website Design, Mobile Design, Front-End Development

Collaborators:

Nick Oelke, Dale Carter, Dennis Lenarduzzi, Ramzi Sarieddine, Jen Kohle, Michelle Stead, Neil Graham